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Are NWA Workplaces Members Eligible for Google My Business Listings?

October 15, 2022

The answer is yes and no.

In the spring of 2021 Google initiated new policies to combat the growing use of small businesses using a common address as if it was their exclusive office.

Known by many names: co-working, executive suites, flexible office space, virtual offices, and so on, these business centers are more and more becoming the preferred choice for businesses of all sizes to establish an address in a local market that they use on social media, business cards, websites, and Google My Business, now known as Google Business Profile, without the commitment of leasing a large space.

Google isn't trying to be difficult; they are actually doing their best to combat shady operators, spam, and other bad stuff popping up in search results.

Google's policy (at the time of writing) on eligibility and ownership of a Google Profile is straightforward and makes a lot of sense. The part that pertains to NWA Workplaces members is their first bullet item.

To qualify for a Business Profile on Google, a business must make in-person contact with customers during its stated hours.

This means that unless you have a private office or dedicated desk membership at one of our centers, your business is ineligible to use our centers to verify your business on Google.

Please know that for us to verify a business that does not meet this criteria could jeopardize our profiles on Google search, and that's just not a risk we are willing to take.

If you have any questions regarding this or any of our services, click below, or call us, 479-715-0394.


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